ETHOS - Credibility
The credibility of the author is the author's Ethos.  Ethos consists of the author's credibility,  trustworthiness, and effectiveness of his/her argument.  Joy's Ethos is enhanced by his background as a non-luddite as well as by the similarities drawn between Genetics, Robotics, Technologies, and the disasters of the Atomic bomb.  Click on the following links to see an explanation of Joy's major Ethos points and an analysis of each.
 
 
 
 
 
 

Personal Background

                                                                        Joy says...                        Analysis
 


Atomic

                                                                       Joy says...                       Analysis
 

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