“These dual capacities of information technology are not opposites; they are hierarchically integrated”

The dual capacities referred to by Zuboff relate to information technology's ability to informate and automate.  Informates were defined in the previous section of this web analysis, Informates vs. Automates, as well were automates.  One point made by Zuboff involves both these capacities.  She suggests that in information technology automation is necessary but does not comprise all that information technology contains.  If an act of automation is performed then the ability for information technology to exist is there because automation is the first step in the informating process.  Even so it does not guarantee this because more is needed to define information technology.  This extra process or programming or whatever is needed is not discussed in the essay but it is mentioned that it exists.

She also contends, that many times “informating is experienced as an unintended consequence of automation.”  Sometimes automation is done without considering the technology's informating potential.  When this happens, the informating is unintended and the resulting information is left to be used however desired.   The information may be exploited or ignored, and therefore the informating process is either developed or suppressed.  For example if an employer, manager or anybody, executes an automating process information could be produced in return as an unintended result.  Whoever has this information then has an option, he/she can use this information, reaping all the benefits, or ignore it, suppressing all its possible potential.  So the use, or non-use, of this technology will impart determine the future.  How much more will society develop?